Shopify Speed Optimisation Dubai (2025) | Vista by Lara
Shopify Speed Optimisation in Dubai (2025): The LCP/INP Playbook
Win more UAE traffic by meeting Google’s Core Web Vitals on mobile—LCP ≤ 2.5s and INP < 200ms—without breaking your design.
TL;DR
Fix the image pipeline, defer non-critical JS, trim apps, and keep fonts lean. Then validate in Search Console’s Core Web Vitals and re-test weekly.
Image pipeline (biggest win)
- Serve WEBP/AVIF; keep hero ≤ 250 KB; add explicit
width/heightto prevent CLS. - Preload the hero only; lazy-load below-the-fold; replace GIFs with MP4/WebM.
See outcomes in our Case Studies.
Script hygiene (pixels & apps)
- Remove unused apps; defer non-critical JavaScript; load marketing tags via GTM.
- Prefer server-side for heavy tracking (CAPI) to reduce client JS.
Build cleanly with our Shopify Website Creation & CRO — UAE.
Fonts (fast + elegant)
- ≤ 2 families / 3 weights;
font-display: swap; preload one critical WOFF2.
Above-the-fold discipline
- One hero, one headline, one CTA. Defer chat widgets, maps, and embeds
Mini-case (UAE store, 14 days)
Context: heavy hero + 8 apps. Fixes: WEBP pipeline, defer JS, font swap, trim apps. Result: LCP 3.6s → 2.1s, INP 310ms → 170ms (mobile).
Checklist
- Hero WEBP/AVIF ≤ 250 KB + width/height
- Only hero preloaded; rest lazy-loaded
- Fonts ≤ 2 families;
swap; 1 WOFF2 preload - Apps audited; non-critical JS deferred
- Review CWV in Search Console weekly
FAQs
What’s a good LCP?
2.5 seconds or less on mobile at the 75th percentile.
What’s INP?
Interaction to Next Paint—Google’s responsiveness metric that replaced FID.
Do images really drive LCP?
Yes—on Shopify, the hero image is often the LCP element.
Will tracking slow me down?
Not if loaded via GTM with defers and server-side components where possible.
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