Demand Gen Campaigns UAE 2025: AI-Powered YouTube, Shorts & Discover Guide

Demand Gen is Google’s AI-powered visual campaign format designed to reach users across YouTube, YouTube Shorts, Discover and Gmail. For UAE advertisers in 2025, it has become one of the strongest mid-funnel systems for capturing attention and warming high-intent audiences before they search.

This guide explains how Demand Gen works, how to structure campaigns for the UAE market, how to create EN/AR visuals, how to build audience signals, and how to link Demand Gen with Performance Max and Search.

What Demand Gen Actually Does in the UAE Market

Demand Gen shows ads across powerful visual placements that UAE users consume daily:

• YouTube In-Stream Ads (skippable/non-skippable)
• YouTube Shorts vertical placements
• YouTube In-Feed videos
• Google Discover Feed
• Gmail Promotions Tab

These placements are ideal for industries that rely on visual storytelling — real estate, clinics, beauty, ecommerce, fitness, education, automotive, and luxury brands.

Why Demand Gen Works So Well in the UAE

The UAE is one of the highest video-consumption countries globally. Users spend hours daily on YouTube, Shorts and Discover — researching products, services, clinics, property, and lifestyle content.

This makes Demand Gen ideal for warming audiences before they enter the lower funnel.

The 5 Core Components of a High-Performing Demand Gen Campaign

1. Clear objective (leads, sales, engagement)
2. EN/AR visual assets for feeds + Shorts
3. Audience signals aligned with UAE intent
4. Landing page alignment with ad visuals
5. Correct GA4 + Google Ads conversion tracking

1. Objective Selection

Choose between Sales, Leads, or Website traffic. For clinics, education, real estate, and high-ticket services → Leads. For ecommerce → Sales.

2. EN/AR Creative Assets

Create both English and Arabic:

• Vertical videos for Shorts (9:16)
• Horizontal videos for In-Stream (16:9)
• Square image creatives (1200×1200)
• Landscape images (1200×628)

3. Audience Signals for the UAE

Audience signals guide Google’s AI. Recommended UAE segments:

• In-market segments (real estate, beauty, medical, auto)
• Affinity interests (luxury, travel, fashion, fitness)
• Custom segments based on competitor URLs
• Your remarketing lists + customer lists

The Perfect Funnel: Demand Gen + Performance Max + Search

Demand Gen warms audiences. Performance Max converts warm audiences. Search captures high-intent users actively looking for your service.

This is the exact funnel used by top UAE advertisers in 2025.

Work with Vista by Lara

Vista by Lara builds full-funnel Google Ads systems for UAE businesses using Demand Gen, Performance Max, and Search with EN/AR creatives and full GA4 tracking.

Final call to action

For a professional Demand Gen setup or audit in the UAE:

Vista by Lara – Noble Business winner 2025 — Business Innovation.

Website: vistabylara.com

WhatsApp: +971507994292