Performance Max + AI Max for Search: UAE Master Guide 2025

Performance Max has evolved significantly in 2025, now tightly integrated with AI Max for Search — Google’s newest AI-driven system for ranking ads across Search, Shopping, YouTube, Discover, Maps and AI Overviews. For UAE advertisers, this unlocks a new level of visibility across AI surfaces where users are no longer searching with short keywords, but full questions in English, Arabic or mixed language.

This guide explains how PMax and AI Max work together, what signals drive performance, and how UAE brands can build EN/AR asset groups optimized for AI Search, AI Mode, Shopping placements, and YouTube.

What Is AI Max for Search?

AI Max for Search uses advanced AI & LLM signals to decide:

• Which ads appear inside AI Mode and AI Overviews
• Which Shopping / Service ads surface for multi-step questions
• How Performance Max asset groups qualify for AI-driven queries
• When your EN/AR creatives match conversational search intent

Instead of purely matching keywords, Google evaluates meaning, entities and user context — especially important in a multilingual market like UAE where users mix English, Arabic or Hinglish in their search behaviour.

How PMax & AI Max Work Together

PMax asset groups feed creative signals (images, videos, headlines, EN/AR text), while AI Max feeds intent signals from search behaviour across AI surfaces.

• PMax = Creative engine (assets, video, shopping feed, EN/AR text)
• AI Max = Search engine (understanding meaning & relevance)

Together, they decide if your ad should appear inside AI Overviews, AI Mode or Shopping results for high-intent UAE queries.

How UAE Advertisers Should Build AI-Ready PMax Asset Groups

To qualify for AI Search placement, PMax asset groups must be richer, cleaner and more structured than before:

• EN/AR versions of all headlines & descriptions
• Clear product/service value statements for Dubai/UAE users
• Vertical video formats for YouTube & Shopping
• Local pricing, offers, and “Dubai” / “UAE” in copy where relevant
• Landing pages optimized for AI Search (FAQs, schema, speed)

The more your assets answer real questions (e.g. “best dental implants Dubai price”), the more Google considers you a strong match for AI search answers.

AI Max for Search in Action

For queries like:

• “best dental implant prices dubai 2025”
• “off plan apartments with low down payment dubai marina”
• “best skincare clinic in jlt for pigmentation treatment”

AI Max may:

• Show a PMax Shopping ad block inside AI Overviews
• Show a conversational ad card inside AI Mode
• Promote landing pages with FAQ schema inside AI summaries

10 Steps to Build AI-Ready PMax Campaigns (UAE 2025)

1. Fix conversion tracking, GA4 + enhanced conversions
2. Consolidate PMax campaigns by product/service
3. Create EN/AR asset groups (not English-only)
4. Add vertical video assets
5. Optimize product feed titles + images
6. Add business info: location assets, callouts, structured snippets
7. Add FAQ schema to landing pages
8. Review search terms weekly for AI patterns
9. Use high-quality images & human-centric photos
10. Use Broad Match in supporting Search campaigns

Work with Vista by Lara

Vista by Lara helps UAE businesses implement AI-ready Performance Max & AI Max for Search architectures with EN/AR assets, advanced tracking and full-funnel AI search optimization.

Final call to action

For a professional PMax or AI Search audit in the UAE:

Vista by Lara – Noble Business winner 2025 — Business Innovation.

Website: vistabylara.com

WhatsApp: +971507994292