Google Discovery Ads UAE Guide 2025: How to Use Visual AI Campaigns to Reach High-Intent Customers

Discovery Ads allow UAE businesses to reach customers across three major Google surfaces: YouTube Home Feed, Google Discover, and Gmail Promotions. These placements offer premium visibility, strong engagement, and AI-powered targeting that matches users based on interests, intent, and browsing behavior.

In 2025, Discovery Ads continue to be an important visual campaign type for advertisers in Dubai and Abu Dhabi who want to attract attention before users start searching. This guide explains strategy, creatives, EN/AR structure, targeting, and tracking based on Google’s official framework.

What Are Google Discovery Ads and Where Do They Appear?

Discovery Ads run across key Google surfaces that UAE users interact with throughout the day:

• YouTube Home Feed and YouTube Watch Next
• Google Discover Feed on Android devices
• Gmail Promotions Tab

These placements provide high reach, strong engagement, and the ability to showcase products or services using rich formats such as image ads and carousels.

Why Discovery Ads Work Well for UAE Businesses

UAE users consume a lot of content on YouTube and Discover, making Discovery Ads ideal for industries that rely heavily on visuals. For example, clinics can show before-and-after photos, real estate companies can show property previews, and ecommerce brands can highlight new product launches.

Discovery Ads use Google AI to deliver ads to users who are most likely to engage or convert based on recent browsing activity, interests, and intent signals.

Structuring a High-Performing Discovery Campaign

To achieve strong results in the UAE, Discovery Ads should be built around five essential components:

1. Goal Setting: Leads, sales, or product engagement.
2. EN/AR Assets: High-quality images, carousels, and short videos.
3. Audience Strategy: In-market, affinity, and custom intent segments.
4. Landing Page Alignment: Fast, mobile-optimized, matching the ad.
5. Tracking Setup: GA4 events imported into Google Ads.

Preparing EN/AR Creatives for UAE Campaigns

Discovery Ads are visual-first. You must prepare multiple assets in both languages to maximize reach across the UAE’s bilingual audience.

• Square images (1200×1200)
• Landscape images (1200×628)
• Carousel images for multi-step stories
• Short videos for YouTube feed placements
• Headlines and descriptions in English and Arabic

Working with Vista by Lara on Your Discovery Ads Strategy

Vista by Lara builds Discovery Ads with a full-funnel structure that supports Performance Max and Search. From creative development to audience signals and tracking, all elements are aligned for maximum impact in the UAE market.

Final call to action

For a professional Google Ads Discovery Ads setup or audit tailored to the UAE market:

Vista by Lara – Noble Business winner 2025 — Business Innovation.

Website: vistabylara.com

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