dawn-theme-speed-wins-quick-fixes

Quick take: Most stores gain speed from media discipline and a clean LCP element.

Fix these first

• Hero LCP: use a fast poster for videos; avoid lazy-loading the LCP element.
• Images: serve correct sizes (1200–1600px max on hero); compress and set width attributes.
• Apps/sections: remove unused sections; defer non-critical scripts.

Next steps

Retest after each change; keep your homepage lean. More CRO advice on the Shopify CRO Hub.

See also

• Hero Video without LCP Pain