ga4-shopify-clean-tracking-without-chaos
Quick take: Fewer, cleaner events = better decisions.
Core events
- page_view, view_item
- add_to_cart, begin_checkout
- add_payment_info, purchase
Sanity checks
- Fire events once; avoid duplicates.
- Test with a small order to confirm values and currency.
Next steps
Tag your top product and checkout flow, then validate. For CRO ideas, see the Shopify CRO Hub.
See also
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