ga4-shopify-clean-tracking-without-chaos

Quick take: Fewer, cleaner events = better decisions.

Core events

• page_view, view_item
• add_to_cart, begin_checkout
• add_payment_info, purchase

Sanity checks

• Fire events once; avoid duplicates.
• Test with a small order to confirm values and currency.

Next steps

Tag your top product and checkout flow, then validate. For CRO ideas, see the Shopify CRO Hub.

See also

• Checkout Optimizations (UAE)
• PPC Landing Pages — Build, Test, Iterate