Google Ads Conversion Tracking for Shopify (UAE): GTM + Enhanced Conversions

Google Ads Conversion Tracking for Shopify (UAE): GTM + Enhanced Conversions

Google Ads Conversion Tracking for Shopify (UAE)

Get accurate ROAS by implementing Google Ads tags the right way on Shopify. We install via Google Tag Manager, configure conversion actions, and enable Enhanced Conversions for better match rates—fully consent-aware and de-duplicated.

Why this matters

  • Accurate conversion counts (no double firing)
  • Better bidding data with Enhanced Conversions
  • Clean diagnostics in Google Ads & Tag Assistant

Setup paths

  1. Audit: find duplicates (theme/apps/native).
  2. Plan: define events (Purchase, Add to Cart, Begin Checkout, View Item).
  3. Implement: GTM + Google Ads tags, consent rules, value mapping.
  4. Enable Enhanced Conversions: hashed email/phone/address when available.
  5. QA: PDP → Cart → Checkout → Purchase with screenshots.

Recommended conversions

  • Purchase: value, currency, transaction id
  • Begin Checkout and Add to Cart
  • View Item (optional, for upper funnel)

See our Shopify Google Ads Tracking service →

Quick QA checklist

  • Only one Purchase fires per order (no app duplicates)
  • Value & currency match order totals
  • Enhanced Conversions status: “Recording”
  • Consent: tags pause until accepted

FAQs

Do we need GTM if we use the native Google app?

We can keep the native app and use GTM for advanced events and testing—without duplicates.

What’s Enhanced Conversions?

Google hashes permitted customer data at checkout to improve match rates and attribution.

Will this break GA4?

No. GA4 stays intact; we keep Ads conversions as the bidding source of truth.

How long until data appears?

Debug is instant; verified conversions show in Google Ads after initial processing.

Is it consent-aware?

Yes—marketing tags fire only after acceptance.

 

Grow with Vista by Lara

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