Google Ads for Clinics: Targeting & Keywords 101

Quick take: Start with intent keywords + compliant copy, then send traffic to a clear booking page with FAQs.

Keywords that book

• Service + location: “teeth whitening dubai”, “dermatology clinic uae”.
• Match types: start with phrase and exact; add negatives weekly.
• Ad schedule: align with phone hours for faster follow-up.

Compliant ad copy (EN/AR)

• State service, location, and credentials; avoid sensational claims.
• Add extensions: call, sitelinks (pricing, FAQs, doctors).

Landing that converts

• Above-the-fold: headline, benefits, trust, one primary CTA (book/call/WhatsApp).
• Before/after sliders only if allowed; add disclaimers.
• FAQs to reduce calls, bilingual where possible.

Next steps

Ship one service campaign today and measure booked calls/forms. More guides on the Clinic Marketing Hub and AI Promo Hub (packages).

See also

• Appointment UX — Forms & Reminders
• Reviews & Reputation

FAQ

What budget? Start small; expand on services that hit cost-per-lead targets.

Are before/after ads allowed? Follow platform and local guidelines; when unsure, use educational framing.