influencer-ugc-perfume-briefs-that-work

Quick take: Editorial UGC = simple props, clear angles, gentle pacing, and one CTA.

Brief template (copy)

• Hook: unbox or first spray (0–1s).
• Proof: macro bottle & liquid (1–7s).
• Benefit: “warm oud trail” / “evening elegance”.
• CTA: “Shop the fragrance”.

Shot list

• Ripple glass base, silk drape, hand with atomizer.
• Macro swirl, label close-up, hero 45°.

Next steps

Send this brief to 2 creators and keep the best edit. More on the Perfume Marketing Hub and AI Promo Videos.

See also

• Textless Luxury
• Macro Bottle Photography