shopify-product-page-cro-above-the-fold-checklist

Quick take: People decide in the first screenful—make it count.

Above-the-fold essentials

• Clear headline and 3–5 benefits (bullets).
• Price, variant, and one primary CTA (sticky on mobile).
• Trust: delivery, returns, and review count.

Below the fold

• Short spec blocks, FAQs, and richer imagery/video.
• UGC and reviews to back claims.

Next steps

Ship this layout on one hero product today, then test. More guides on the Shopify CRO Hub.

See also

• Checkout Optimizations for UAE Buyers
• Reviews & UGC