Shopify Speed Optimisation Dubai (2025) | Vista by Lara
Shopify Speed Optimization in Dubai — 24–48h Kickoff
We fix Core Web Vitals and real-user speed on Shopify (mobile-first). English + Arabic, UAE-tested.
- INP –35% → smoother checkout on fashion store
- CLS fixes → +11% add-to-cart on home/category
- Code & app slimming → faster LCP on product pages
What you get (done-for-you)
- Core Web Vitals: LCP, INP, CLS improvements with before/after report
- Theme/app audit & slimming (remove render-blocking, lazy-load media, defer non-critical JS)
- Image pipeline: next-gen formats, responsive sizes, compression, preloads
- Liquid & section optimization (critical CSS, above-the-fold priorities)
- Tracking sanity (GA4/GTM not blocking render; Consent Mode v2 safe)
- Delivery in 24–48h, with a simple rollback plan
How it works (fast)
- Access: Shopify staff + GA4 (viewer)
- Baseline: Lighthouse + field data sample
- Fixes: theme/app, media, scripts (staged)
- QA: EN/AR, mobile, key templates
- Report: before/after, next 30-day plan
Dubai • UAE • English & Arabic
FAQ
How fast can you start?
Within 24–48h once we have staff access. Emergency slots available.
Do you support EN & AR?
Yes. We check RTL, hreflang, and fonts for AR pages.
What metrics do you target?
Mobile LCP ≤ 2.5s, INP < 200ms, CLS < 0.1 on key templates.
Will anything break?
We stage changes + provide a rollback plan and change log.
Do you need ads or GBP?
No. This is organic speed/CWV work, not paid media or GBP.
Shopify Speed Optimisation in Dubai (2025): The LCP/INP Playbook
Win more UAE traffic by meeting Google’s Core Web Vitals on mobile—LCP ≤ 2.5s and INP < 200ms—without breaking your design.
TL;DR
Fix the image pipeline, defer non-critical JS, trim apps, and keep fonts lean. Then validate in Search Console’s Core Web Vitals and re-test weekly.
Image pipeline (biggest win)
- Serve WEBP/AVIF; keep hero ≤ 250 KB; add explicit
width/heightto prevent CLS. - Preload the hero only; lazy-load below-the-fold; replace GIFs with MP4/WebM.
See outcomes in our Case Studies.
Script hygiene (pixels & apps)
- Remove unused apps; defer non-critical JavaScript; load marketing tags via GTM.
- Prefer server-side for heavy tracking (CAPI) to reduce client JS.
Build cleanly with our Shopify Website Creation & CRO — UAE.
Fonts (fast + elegant)
- ≤ 2 families / 3 weights;
font-display: swap; preload one critical WOFF2.
Above-the-fold discipline
- One hero, one headline, one CTA. Defer chat widgets, maps, and embeds
Mini-case (UAE store, 14 days)
Context: heavy hero + 8 apps. Fixes: WEBP pipeline, defer JS, font swap, trim apps. Result: LCP 3.6s → 2.1s, INP 310ms → 170ms (mobile).
Checklist
- Hero WEBP/AVIF ≤ 250 KB + width/height
- Only hero preloaded; rest lazy-loaded
- Fonts ≤ 2 families;
swap; 1 WOFF2 preload - Apps audited; non-critical JS deferred
- Review CWV in Search Console weekly
FAQs
What’s a good LCP?
2.5 seconds or less on mobile at the 75th percentile.
What’s INP?
Interaction to Next Paint—Google’s responsiveness metric that replaced FID.
Do images really drive LCP?
Yes—on Shopify, the hero image is often the LCP element.
Will tracking slow me down?
Not if loaded via GTM with defers and server-side components where possible.
Free 15-min AI Promo Audit (UAE)
Send your brand and goal. I’ll reply with a reel structure and a quick quote today.
