In the UAE, rich results and merchant listings can make your Shopify products stand out—prices in AED, stock status, shipping, and returns. In 2025, Google continues to rely on Product structured data (and your Merchant Center feed if you use one), while FAQ and LocalBusiness schema still help clarify intent and location for local queries.

What changed recently (2024–2025)

• Product + Merchant listings: Google recommends using both on-page Product structured data and Merchant Center data for maximum eligibility. A dedicated Merchant Listings report in Search Console flags issues. (See references below)
• Return policies: If you add hasMerchantReturnPolicy, you now need to specify which country it applies to (for UAE: "applicableCountry": "AE").
• FAQ rich results: Google significantly limited FAQ rich results display to a small set of authoritative sites. You can still use FAQPage schema for clarity and future-proofing, but don’t expect FAQ rich results to show consistently for all sites.

Blueprint for Shopify stores in the UAE

1. Product JSON-LD on product pages (AED prices, availability, brand/SKU/GTIN, optional shipping & returns).
2. FAQ JSON-LD on service or product pages (ensure the Q&A is visible in the page content).
3. LocalBusiness JSON-LD on your global template (address/phone in UAE format, availableLanguage, opening hours, sameAs social links).
4. Validate via the Rich Results Test and the Merchant Listings report in Search Console.

Copy-paste examples (for reference)

Note: The blocks below are examples for your dev team. Keep them as code in this blog (they won’t execute). For live markup, place JSON-LD in your theme files (e.g., product templates, theme.liquid) or in a “Custom Liquid”/“Custom HTML” section that allows <script type="application/ld+json"> output.

1) Product (AED, shipping & returns, UAE)

{
"@context": "https://schema.org",
"@type": "Product",
"name": "Hand-Poured Oud Candle",
"image": ["https://example.com/cdn/oud-candle.webp"],
"description": "Long-burning oud candle with natural wax.",
"sku": "OU-204",
"brand": { "@type": "Brand", "name": "YourBrand" },
"gtin13": "1234567890123",
"offers": {
  "@type": "Offer",
  "url": "https://example.com/products/hand-poured-oud-candle",
  "priceCurrency": "AED",
  "price": "95.00",
  "priceValidUntil": "2026-12-31",
  "availability": "https://schema.org/InStock",
  "itemCondition": "https://schema.org/NewCondition",
  "shippingDetails": {
    "@type": "OfferShippingDetails",
    "shippingRate": { "@type": "MonetaryAmount", "value": "15.00", "currency": "AED" },
    "shippingDestination": { "@type": "DefinedRegion", "addressCountry": "AE" },
    "deliveryTime": {
      "@type": "ShippingDeliveryTime",
      "handlingTime": { "@type": "QuantitativeValue", "minValue": 0, "maxValue": 1, "unitCode": "d" },
      "transitTime": { "@type": "QuantitativeValue", "minValue": 1, "maxValue": 3, "unitCode": "d" }
    }
  },
  "hasMerchantReturnPolicy": {
    "@type": "MerchantReturnPolicy",
    "applicableCountry": "AE",
    "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
    "merchantReturnDays": 14,
    "returnMethod": "https://schema.org/ReturnByMail",
    "returnFees": "https://schema.org/FreeReturn"
  }
}
}

UAE tips: use "AED" for priceCurrency; keep inventory accurate; add brand, sku and gtin when available for stronger eligibility. If you already use Merchant Center, ensure the data matches your on-page JSON-LD.

2) FAQ (use for clarity; rich results may be limited)

{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
  {
    "@type": "Question",
    "name": "Do you ship across the UAE?",
    "acceptedAnswer": { "@type": "Answer", "text": "Yes, we deliver to all emirates within 1–3 business days." }
  },
  {
    "@type": "Question",
    "name": "What is your return policy?",
    "acceptedAnswer": { "@type": "Answer", "text": "Returns accepted within 14 days (unused, in original packaging)." }
  }
]
}

Make sure these Q&A items are visibly written on the page itself (not only in the JSON-LD).

3) LocalBusiness (Dubai, bilingual availability)

{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Vista by Lara",
"url": "https://vistabylara.com",
"image": "https://vistabylara.com/cdn/logo.png",
"telephone": "+971507994292",
"email": "hello@vistabylara.com",
"address": {
  "@type": "PostalAddress",
  "streetAddress": "—",
  "addressLocality": "Dubai",
  "addressRegion": "Dubai",
  "postalCode": "—",
  "addressCountry": "AE"
},
"areaServed": ["AE"],
"openingHoursSpecification": [
  { "@type": "OpeningHoursSpecification", "dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"], "opens": "09:00", "closes": "18:00" }
],
"sameAs": [
  "https://www.instagram.com/yourprofile",
  "https://www.linkedin.com/company/yourcompany"
],
"availableLanguage": ["en","ar"]
}

Quality, validation & deployment checklist

• Validate each page in the Rich Results Test; watch for errors/warnings.
• Open Google Search Console → Merchant listings report for product issues and coverage.
• Keep robots.txt, meta robots, and app firewalls from blocking Googlebot/Bingbot on product & policy pages.
• Ensure visible content matches your JSON-LD (prices, stock, shipping, returns).
• For bilingual EN/AR pages, implement hreflang between language versions; reflect languages with availableLanguage where relevant.

Common pitfalls in the UAE

• Wrong currency (use AED) or price formatting.
• Missing brand/sku/gtin when products have them.
• Adding FAQPage but not showing the same Q&A in the visible page content.
• Not specifying applicableCountry in the return policy (if you include it).
• Blocking bots via robots, geo-blocks, or cookie walls that hide key content.

Internal links

Shopify SEO (UAE) · Shopify Speed Optimisation · Google Ads Tracking for Shopify · Meta Pixel & CAPI

Arabic TL;DR (ملخص)

للحصول على نتائج مُثرية في البحث، أضف سكيما Product إلى صفحات المنتجات (عملة AED وشروط الشحن والإرجاع)، وسكيما LocalBusiness إلى القالب العام (العنوان في دبي، الهاتف +971، اللغات المتاحة)، ويمكن استخدام FAQPage لعرض الأسئلة الشائعة على الصفحة مع العلم أنّ نتائج FAQ الغنية أصبحت محدودة. تحقّق من النتائج في أدوات الاختبار وتقارير Google Search Console.