Instagram + TikTok Launch Plan for a Shopify Brand in the UAE (30 Days)

Instagram + TikTok Launch Plan for a Shopify Brand in the UAE (30 Days)

Launching social the right way turns attention into orders. This 30-day plan gets your Instagram + TikTok live fast for UAE shoppers—using simple daily actions, reusable templates, and KPIs you can track.

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Before You Start (Day 0 — 60 minutes)

Week 1 (Days 1–7): Foundation & Teasers

Goal: Set the look, post consistently, warm up the audience.

  • Day 1 — Trailer Reel/TikTok (15s)
    Hook ideas: “Dubai, meet your new [product]”, “3 reasons UAE shoppers love [benefit]”.
    CTA: “Shop now—link in bio.”

  • Day 2 — Brand Story (carousel/short)
    3 slides: problem → solution → promise.

  • Day 3 — Product Highlights #1
    3 quick cuts: unbox → hero close-up → use case.

  • Day 4 — Lifestyle Clip
    Show product in real UAE context (workspace, café, beach, gym).

  • Day 5 — FAQ Reel
    Answer top 3 questions, fast captions.

  • Day 6 — Social Proof
    Screenshot a review/DM (blur names if needed) → overlay voiceover, no on-frame text if tool disallows.

  • Day 7 — Live or Stories Q&A
    Pin best Q&A to Highlights.

Hashtags (rotate 5–8 per post):
#ShopifyUAE #DubaiBusiness #UAEShopping #DubaiEcommerce #ReelsUAE #TikTokUAE #SmallBusinessDubai #MadeInUAE

Week 2 (Days 8–14): Product Proof & UGC

Goal: Build trust and show outcomes.

  • Day 8 — “How it’s made/packed”

  • Day 9 — UGC Stitch/Duet (ask 1–2 micro-customers or friends to film 10s clips)

  • Day 10 — Before/After (result, transformation, or styling)

  • Day 11 — Benefits Carousel (3–5 bullets; keep it human, not hype)

  • Day 12 — Influencer Micro-Test (gift product to 1 nano creator in Dubai; repost)

  • Day 13 — Objection Busting (price, delivery, returns)

  • Day 14 — Weekend Recap + Soft Offer (free shipping over AED X)

Week 3 (Days 15–21): Conversion Push

Goal: Drive add-to-cart with clear offers.

  • Day 15 — Launch Offer (48h)
    Reel with countdown (in caption), CTA to PDP.

  • Day 16 — Product Highlights #2 (different use case)

  • Day 17 — Testimonial Reel (talking head or VO over b-roll)

  • Day 18 — PDP Deep Dive (show size, materials, delivery/returns)

  • Day 19 — Bundle/Starter Kit (value framing)

  • Day 20 — Limited Quantity Signal (ethical scarcity)

  • Day 21 — Live Shopping (pin products, answer Qs; save to Highlights)

Week 4 (Days 22–30): Scale & Optimize

Goal: Keep what works, test paid, and plan the next month.

  • Day 22 — Best-Of Mashup (cut top 5 clips into 20s reel)

  • Day 23 — Creator Collab #2 (cross-post)

  • Day 24 — Giveaway or UGC Prompt (“Show us how you use [product]”)

  • Day 25 — Behind-the-Scenes (warehouse, studio, packing)

  • Day 26 — Educational Tip (care, styling, maintenance)

  • Day 27 — Retargeting Creative (address common hesitations)

  • Day 28 — Social Proof Wall (carousel of reviews)

  • Day 29 — Next-Month Tease (new drop / colorway)

  • Day 30 — KPI Review + Plan (see tracker below)

Posting Cadence & Formats

  • Frequency: 1 post/day (Reel/TikTok), plus 3–5 Stories.

  • Format rules: 0–3s hook, 9:16, fast cuts, natural daylight, clear hands, faces, product.

  • Captions: 1 hook sentence + 3 value bullets + CTA + 5–8 rotating hashtags.

  • CTA examples: “Shop now,” “Tap the link in bio,” “Comment your size/color,” “DM for a quick fit guide.”

Caption & Hook Templates (copy/paste)

  • Hook: “Dubai, you asked for [result]—here it is in 15 seconds.”

  • Value bullets (choose 3):
    • Built for UAE weather | • Ships in 24–48h | • Easy returns | • Premium materials | • Everyday pricing

  • CTA: “Shop the drop → link in bio.”

Example caption:
“New drop for UAE days that don’t slow down.
• Breathable, lightweight finish
• Ships in 24–48h across the UAE
• Easy returns if it’s not love
Shop now → link in bio
#ShopifyUAE #DubaiShopping #UAEStyle #ReelsUAE #TikTokUAE #SmallBusinessDubai”

KPI Tracker (simple)

Create a sheet with these columns for each post:

  • Date, Platform, Post Type, Hook, Views, Watch-Time %, Saves, Shares, Comments, Profile Visits, Link Clicks, Orders, Revenue.
    Benchmarks to aim for by Day 30: Save rate ≥1–2%, Share rate ≥0.5–1%, Watch-Time ≥30–40%, Link CTR ≥0.7–1.5%.

UTM example:
?utm_source=instagram&utm_medium=social&utm_campaign=launch30
?utm_source=tiktok&utm_medium=social&utm_campaign=launch30

Creative Guardrails (fast & on-brand)

Strong CTA 

Need the visuals and store polished to convert?
👉 Website Standard — Brand Starter → https://vistabylara.com/products/website-standard-brand-starter

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