ab-testing-hooks-end-cards-weekly-playbook

Quick take: Keep what wins, change one thing at a time. Two hooks, two end-cards, read results, repeat weekly.

Setup

• Two versions of the hook (first 1s).
• Two versions of the end-card (CTA language/design).
• Same footage, music, and caption timing.

What to read

• Hook: first-3s hold and click-through.
• End-card: clicks from last 3s; add UTMs if linking.
• Keep winners; iterate the other side next week.

Next steps

Run a small test, pick a winner in 3–5 days, then roll it into ads. More frameworks on the AI Promo Hub and AI Promo Videos.

See also

• Hook Lines (AR/EN)
• Reel Specs & Safe Areas