Performance Max UAE: Bilingual Creative Playbook (EN + AR) — Scripts, Shotlists & Feeds

Performance Max in the UAE: Bilingual Creative Playbook

To beat agency blogs on PMax, you need a repeatable system that ships English + Arabic assets, clean feeds, and measurable lift. This playbook shows the exact structure we use across commerce and lead gen.

1) Account & campaign architecture

• Split by intent: Prospecting PMax (broad audience signals) and Profit PMax (remarketing + high-margin SKUs/leads).
• Locales: One PMax per language when volume allows: PMax – EN – UAE and PMax – AR – UAE. Keep identical asset groups but language-specific creatives.
• Budgets: Prospecting gets 60–70%; Profit PMax 30–40% to stabilize ROAS/CPA.

2) Asset groups (template)

• By product/service theme (e.g., “Luxury Perfume”, “Interior Design Packages”, “Restaurant Delivery”).
• Final URL to the most relevant landing page; ensure EN points to / pages and AR to /ar/ equivalents.
• Audience signals: custom segments (keywords + URLs), first-party lists, in-market, and data-driven lookalikes.

3) English + Arabic copy system

Responsive Search Ads (RSA) – copy blocks

• Headlines (EN): {{City}} {{Service}}, {{USP}}, From {{Price}}, Same-Day Booking, Trusted by {{#}} Clients, Free Audit
• Descriptions (EN): Results in {{Days}}. {{Proof}}. {{CTA}}.
• Headlines (AR): {{الخدمة}} في {{المدينة}}, {{عرض القيمة}}, بدءاً من {{السعر}}, حجز فوري, موثوقون من {{#}} عميل, استشارة مجانية
• Descriptions (AR): نتائج خلال {{الأيام}}. {{دليل اجتماعي}}. {{دعوة لاتخاذ إجراء}}.

YouTube (for PMax video inventory)

• 15–20s hero: 0–3s hook; 4–12s product problem → solution; 13–20s proof + CTA. Produce EN + AR versions (voiceover or supers).
• 6s bumpers in both languages for frequency and recall.

4) Visual system (shotlist)

• Macro detail (texture, materials), context (human use), social proof (ratings, UGC), and offer (price/benefit).
• Export WebP/MP4 (H.264), square + vertical, with bilingual safe-area captions.

5) Merchant Center feed rules (ecom)

• Titles: Brand + Primary KW + Attribute (ml), e.g. “Oud Parfum 100ml — Long-Lasting”. Keep AR equivalents in the AR storefront.
• GTIN/MPN clean-up; product_type hierarchies; custom_label_0=margin tier.
• Images: 1200px+, no overlays on the primary image; add lifestyle images as additional_image_link.

6) Extensions & surfaces (lead gen)

• Lead form synced to CRM; bilingual questions.
• Call/Location with +971 numbers; schedule by open hours.

7) Measurement & guardrails

• Conversions: Enhanced conversions for web, server-side where possible. Import offline conversions with lead quality score.
• Brand safety: Exclude sensitive placements; add negative keywords at account level (brand protection, competitor names if policy allows).
• Lift: Holdout geo or audience; compare with Exposed/Control in GA4.

8) Weekly optimization checklist

• Search terms → negatives (where eligible), asset group pruning, audience signal refresh.
• Swap bottom 20% headlines/descriptions; add 2 new AR+EN variants.
• Rotate new 6s bumper + 15s hero per week (per language).
• Feed health (diagnostics, disapprovals, price mismatch).

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Explore next

• Google Ads for Business (PPC)
• Shopify CRO Hub
• F&B Marketing Hub
• Clinic Marketing Hub
• Case Studies
• All Insights
• Related: Bakery & Pastry Macros
• Related: Perfume Ads That Sell in the GCC
• Related: Multilingual SEO for UAE

Further reading

• Google Ads: Performance Max overview
• Merchant Center product data specification
• Think with Google — MENA
• PageSpeed Insights

اكتشف المزيد

• إعلانات Google للأعمال (PPC)
• مركز تحسين معدل التحويل في Shopify
• مركز تسويق المطاعم
• مركز تسويق العيادات
• دراسات الحالة
• مدونة الرؤى
• مقال ذو صلة: لقطات المخبوزات
• مقال ذو صلة: إعلانات العطور في الخليج
• مقال ذو صلة: سيو متعدد اللغات

مراجع موثوقة

• نظرة عامة على Performance Max
• متطلبات بيانات Merchant Center
• Think with Google — الشرق الأوسط
• PageSpeed Insights